Publishing a book is not an easy task and the process does not end when the book is printed. 95% of the publishing process is marketing. You may spend thousands of dollars and may wait months or years for your book to finally be published, but without proper marketing, you will never reach the sales numbers you anticipated. Knowing that marketing is such a major part of the process, it is important to begin thinking about how you will market your book before and during the writing of the manuscript.
Here are 6 marketing goals you should complete before you publish your book:
1) Know your target audience. I often come across books that have multiple target audiences that do not always correlate. It is important to identify who you want your target reader to be and then to cater your manuscript content towards that reader…
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